ASV Launches Official Gift and Merchandise Collection

Grand Rapids, MN (May 19, 2008)- The company that brings you the world’s most advanced compact track loaders is now offering official ASV gear and logo merchandise.  The collection includes 18 new gift and collectible items including a variety of shirts, jackets, caps, and novelty items.  Each item includes the new official ASV Logo.  Some items include a stylized Posi-Track icon.

“The PT-Series Compact Track Loaders and the SC-50 Tracked Utility Vehicle from ASV have a completely new color scheme and a bold new logo.  We are excited to launch the new ASV brand and the bold new look of our machines, and now our new ASV logo merchandise.  It is a great way to help our hundreds of dealers and thousands of ASV customers proudly display their brand loyalty,” said Del Carver, ASV director of sales and marketing.

The 2008 ASV Logo Merchandise catalog features novelty items including a stainless steel travel tumbler, a black collapsible Koozie®, pocket knife, pens, mini tape measure key ring and more.  T-shirts and jackets are available in sizes S to 3X in a variety of styles and colors. 

All of this high-quality merchandise is supplied by Norscot Group Inc., which has a long history in the promotional merchandise business.  From its headquarters in suburban Milwaukee, as well as branch and service offices worldwide, Norscot has been managing merchandise programs for major companies for more than 30 years. 
In order to facilitate customer orders Norscot Group Inc. has established a dedicated toll free line for customers in the United States and Canada at 1-888-223-5230.  International customers may call 262-241-3313.

ASV gifts and apparel may also be purchased through the network of ASV dealerships throughout North America, Australia and New Zealand.  To find your nearest ASV dealer visit http://www.asvi.com/

About ASV
Headquartered in Grand Rapids, MN, A.S.V., Inc. designs, manufactures and sells rubber track machines and related components, accessories, and attachments. Its purpose-built chassis and patented rubber track undercarriage technology are unique and lead all rubber track loaders in innovation and performance. For more information, please visit http://www.asvi.com/

A.S.V., Inc. is a subsidiary of Terex Corporation (NYSE: TEX), a diversified global manufacturer with 2007 net sales of more than $9.1 billion.  Terex is based in Westport, Conn. For more information on Terex, please visit http://www.terex.com/.